Online advertising spend has reached a new record high of £2,812.6m. The figures - released yesterday by the Interactive Advertising Bureau* - reveal the sector has grown by £2 billion in just 3 years, exceeding forecasts to become the third largest ahead of press classified and regional newspaper advertising.
Online adspend for 2007 constitutes a 38% […]

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users.
by Kristina Knight
“With blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers,” said […]

February 13, 2008
Yahoo’s OneSearch will be the exclusive mobile search tool for T-Mobile’s eleven European Markets, starting the end of March. The companies are also working together on services such as mobile messaging, e-mail, and social networking.
The Yahoo and T-Mobile deal follows an announcement yesterday by Nokia that it will include Google in its search […]

By Mike Shields
Amidst a furious takeover attempt by Microsoft, Yahoo continues to be aggressive on the acquisition front. The Sunnyvale, Calif.-based Web firm has snatched up Maven Networks, an online video technology firm that handles content and ad delivery for companies like CBS Sports, Sony BMG, Hearst and Scripps, for $160 million.
The deal should deepen […]

Yahoo has rejected Microsoft’s unsolicited offer to acquire the company for $44.6 billion. According to Yahoo, Microsoft’s bid “substantially undervalues Yahoo including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.”
Describing Yahoo’s response as ‘unfortunate’, […]