Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
We’re excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and […]

With A/B Testing - You Don’t Think, You Know

14th Century French philosopher Jean Buridan told a story of a donkey who stood between two luscious stacks of hay and couldn’t decide which to eat, therefore starving to death. We, as marketers, are faced with a similar paradox of indecision when presented with multiple advertisements, […]

By Matt Hartley on January 20, 2008
Avoiding click fraud, or with any pay per click service, is no laughing matter. Google has wisely provided a video explaining how one might be able to identify possible invalid click-throughs on your AdWords account. Here is the short list:
* Review your account to […]

Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes?
Here are the terrible 10 that are typical to most pay per click campaigns.
Too Many Keywords Per Ad Group

It’s important to target your ad to be as relevant as possible. Don’t group all your […]