Archive for the ‘Pay Per Click’ Category

Consistency Is Key in the PPC Conversion Process

Thursday, April 3rd, 2008

BY Karon Thackston (American Chronicle)
April 02, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the click-through rate it achieves. That click-through rate is thought of as the […]

Yahoo’s Upcoming Minimum Bid Change

Wednesday, March 12th, 2008

Reserve Prices
Minimum bids no longer fixed at $.10 for Sponsored Search
If you go to any auction, whether it’s Sotheby’s, eBay or your rural county’s hog auction, there’s usually a reserve price (or minimum bid) set according to what is believed to be the minimum value of the product. It’s their way of making sure that […]

PPC Advertising Strategies - Is PPC An Effective Way To Market Products Online?

Friday, February 1st, 2008

By Shakil Zaman
Pay per click is a very popular method of getting the word out about your products or services on the internet. The question is whether or not it is worth using ppc advertising and how good is the return on investment. The truth is that this type of advertising can be very effective […]

Drop-Catching Domains - Big Business

Friday, February 1st, 2008

The Colation Against Domain Name Abuse (CADNA) this week released a study on drop-catching - a process whereby a domain that has expired is released into the pool of available names and is instantly re-registered by another party. Historically, drop-catching is the first step to more serious abuses such as domain tasting, domain kiting and […]

Drop-Catching Domains Is Big Business

Friday, February 1st, 2008

WebsiteMag brings us news from the Coalition Against Domain Name Abuse (CADNA) about a recent study of drop catching —’a process whereby a domain that has expired is released into the pool of available names and is instantly re-registered by another party.’ The eleven day study showed that 100% of ‘.com’ and ‘.net’ domain names […]