Online advertising spend has reached a new record high of £2,812.6m. The figures - released yesterday by the Interactive Advertising Bureau* - reveal the sector has grown by £2 billion in just 3 years, exceeding forecasts to become the third largest ahead of press classified and regional newspaper advertising.
Online adspend for 2007 constitutes a 38% […]

BY Karon Thackston (American Chronicle)
April 02, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the click-through rate it achieves. That click-through rate is thought of as the […]