In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers.
by Helen Leggatt
Misleading promotions and the misuse of the term “free” are just a couple of scenarios the IAB’s “Online Lead Generation: B2C and B2B Best Practices for […]

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next.
by Helen Leggatt
One thing remains certain – Internet marketing is still the fastest, most measurable and […]

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users.
by Kristina Knight
The collaboration is hoped to better behaviorally target […]

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007.
by Helen Leggatt
MindShare Interaction has calculated that Russia’s Internet advertising market totaled $369 million in 2007, a 97 percent increase on 2006. This year, MindShare forecasts the country’s Internet advertising spending will reach $685 million.
The spend in 2007 […]

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users.
by Kristina Knight
“With blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers,” said […]