What is ROI?
Return On Investment. The amount of value received relative to the amount of money invested, in this case, in advertising. ROI is an excellent measure of the success of any campaign.
How to calculate and Measure ROI for a website promotion?
Before you decide to measure your ROI, ask yourself these five questions:
# How many […]

Microsoft India has launched LegalAdda.com, an online community portal for law professionals. The site will also update people on topics like intellectual property rights.
According to Neelam Dhawan, managing director, Microsoft India, the community site is meant for peer to peer networking amongst the legal ecosystem in the country.
LegalAdda.com will also allow users to participate in […]

Online travel company MakeMyTrip.com has entered into a strategic partnership with Indian Railway Catering and Tourism Corporation (IRCTC) to sell customised rail-holiday packages.
According to MakeMyTrip, the partnership would extend the choice of holidays that the website offers to its customers by providing travellers options of railway packages along with air-tickets, hotel bookings and holidays, on […]

Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
We’re excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and […]

With A/B Testing - You Don’t Think, You Know

14th Century French philosopher Jean Buridan told a story of a donkey who stood between two luscious stacks of hay and couldn’t decide which to eat, therefore starving to death. We, as marketers, are faced with a similar paradox of indecision when presented with multiple advertisements, […]