Online advertising spend has reached a new record high of £2,812.6m. The figures - released yesterday by the Interactive Advertising Bureau* - reveal the sector has grown by £2 billion in just 3 years, exceeding forecasts to become the third largest ahead of press classified and regional newspaper advertising.
Online adspend for 2007 constitutes a 38% […]

BY Karon Thackston (American Chronicle)
April 02, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the click-through rate it achieves. That click-through rate is thought of as the […]

Eight Search Sites To Watch
by David Berkowitz , Tuesday, March 11, 2008
When the research analysts at Hitwise, Nielsen, and Compete release their monthly search engine rankings, you can sometimes feel their pain in covering the same story over and over again. Check out Jeremy Crane’s latest post on Compete’s blog where he tries to […]

Reserve Prices
Minimum bids no longer fixed at $.10 for Sponsored Search
If you go to any auction, whether it’s Sotheby’s, eBay or your rural county’s hog auction, there’s usually a reserve price (or minimum bid) set according to what is believed to be the minimum value of the product. It’s their way of making sure that […]

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers.
by Helen Leggatt
Misleading promotions and the misuse of the term “free” are just a couple of scenarios the IAB’s “Online Lead Generation: B2C and B2B Best Practices for […]